With the creative direction of branding agency OMFGCo, the Hotel draws upon the historic context and industrial past of the West Midtown neighborhood while simultaneously setting a new standard for refined hospitality within the greater Atlanta area. Designers Square Feet Studio and Gensler collaborated on the design of the Hotel, which draws upon the steel and glass materiality found in its sister buildings, Star Metals Residences & Offices, but also establishes its own unique identity and architectural character within the neighborhood